Tesco Kids Range

Agency - Coley Porter Bell (freelance booking)

The kids range needed to span across many different categories within store, communicating provenance and healthy eating. Differentiating the range with landscapes; on the farm for dairy and big landscapes for all other products. The style of these illustrations helps to communicate ‘goodness’ and trust. The naive sketches, add charm and focus on the products high quality, clearly communicating a kids range.