Wonky fruit

Agency - Coley Porter Bell (freelance, bringing client in)

A brand with a mission to re-use wasted and rejected fruit to create a range of soft drinks. Everything with the brand is about reimaging the concept of waste, with the fruit illustrations created from discarded magazines and all display units from discarded crates. It’s a brand in action and therefore needed to be campaignable beyond pack.

Welcome flawsome - flawed fruit that tastes awesome!

2020 Design Effectiveness Award, gold winner

Counter top display

Every effort is made to reuse discarded materials, so when it comes to POS or countertop display units this adds the brand’s unique personality.

Pop up bars

Giant fruit made from recycled fabrics become intriguing and charming furniture for pop-ups. Mini fruit bean bags as part of a game engages the public with old crates to display the products. Always having a bright pop of colour helps the environment not look too worthy or drab

Design Sprint

As this project was a pro-bono within a commercial fee-paying agency it was run as a design sprint to ensure the project streamlined and pushed creative boundaries.

A small and passionate team, we quickly landed at a great place within 2 days, avoiding the usual route of being solo on the mac resulted in a wonderful and raw way of working that has created this very successful project. For all.